Fred Perry

Fred Perry

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2 reviews

  • 964 Queen St. W.
  • Toronto, ON, M6J 1G8
  • Website
  • 416 538 3733
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Our Very Own Slice of Wimbledon

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Fred Perry

Words and Styling by Olga Barsky Photography by Rachel Drake Fred Perry has been around since the 1940’s when three-time Wimbledon champion Mr. Fred Perry engineered the very first sweatband.The son of a cotton spinner, Fred Perry found himself the black sheep in a herd of cocktail party-throwing tennis-loving elite. His eccentric behavior during tennis matches wasn’t looked upon too kindly either, as he insisted on changing into a clean shirt and trousers if his game reached a fourth set. Over the years, the laurel-wreathed brand has become synonymous with the ultimate ‘classic polo’ and has served its way into every major UK subculture – from mods to ‘indie’ musicians – continuing its reign of cool to this day (on and off the court). Special thanks goes out to our model and blogger-extraordinaire Raymi (www.raymitheminx.com) who is sporting pieces from the Fred Perry Spring ’08 collection

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