Green or Greenwashing?
Rated this place:
One thing that really (really really) get's under my skin is greenwashing, pretending to be greener than you are just to be the cool kid in town. I used to be an avid Aveda user, they've long promoted themselves as an all natural beauty product company that is light on the earth and yourself. But a quick look at the Skin Deep: Cosmetic Safety Database website (www.cosmeticsdatabase.com) speaks otherwise. Contained in Avedas lovely bottles you will find parabens, sodium laureth sulfate, artificial fragarances, preservatives and other questionable ingredients (many that are known carcinogens and endocrine disruptors...how's that for getting under your skin). It's not like these contentious ingredients aren't in the Loreals and Revlons of the world, it's just they don't claim to be clean and green. To be fair, Aveda has done quite a lot of work in responsibly sourcing their raw ingredients and are also 100% powered by wind. I'd be happy to use Aveda products, if they were to truly clean up their act and get rid of the ingredients that are good for neither you, I or the the environment. Meanwhile I'll be hitting up the health food store for some of my favorite clean green brands like Druide, Aubrey and Green Beaver.
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